The Internet is a media that can be used for higher levels of communication between people, companies and countries throughout the world.
It means your online business does not just have to concentrate on local markets and almost no place is out of reach. If they have access to the World Wide Web you can reach them!
If your business has a website, this immediately means it is accessible by the global market, and it is important that you leverage this.
Internet marketing is on the rise. In 1999 only 28% of Internet users purchased a product or service online, whereas this figure rose to 62% in the year 2002, about 70% in the year 2005 and I expect about 80% in 2006.
The Internet is a huge market place. It has attracted businesses that have realized its huge potential. Success stories of ventures started in a basement, with minimal outlay, that grew to turnover millions of dollars are common place.
People are coming to the internet in their droves. They are buying and selling everything from fake jewelry to handcrafted tapestries. You can sell just about anything, as long as you have a product that has a market.
The Internet is primarily used for research, but also to communicate, entertain and educate. Selling information products online is popular because of the ease in which a product can be created and put up for sale. The profit margin is usually around 95% and sales can be made 24 hours a day, 7 days a week.
Content rich sites can be created that will not only provide valuable information to the reader but can be monetized in many ways with advertising and affiliate products.
Never before has the opportunity to make a great passive income been as easy to access as now. Anybody can produce an information product with ease and have it selling on the internet within 30 days.
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